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Celebrando Siouxland is one of the region’s most vibrant cultural events, bringing together 8,000+ attendees across the tri-state area. It’s more than a festival — it’s a week of connection, culture, and community pride. By sponsoring, you help make this celebration possible while gaining meaningful visibility for your business or organization.
As a valued sponsor, you’ll receive Tax-Deductible Sponsorship Benefits:
Exposure to 8,000+ attendees across Iowa, Nebraska, and South Dakota
Main stage and event signage recognition
Promotion in flyers, radio, newspaper, and digital campaigns
Shoutouts on all social media and email marketing
Gala tickets and VIP access to festival events
A chance to show your commitment to community, culture, and inclusion
Whether you're a small business, nonprofit, or large corporation — this is your chance to make a lasting impact.
Choose your language
2024 Celebrate Siouxland-Retail Vendors
Please choose your type of business.
| Non-Profit |
Information |
| Merchants |
2024 Celebrate Siouxland-Food Vendors
Please choose the event you are wanting to participate in.
| Loteria Night 1 spot |
Movie Night All Spots Full |
| Festival DayAll Spots Full |
WAIVER AND RELEASE OF LIABILITY
In consideration of the risk of injury while participating in Celebrate Siouxland (the "Activity"), and as consideration for the right to participate in the Activity, I hereby, for myself, my heirs, executors, administrators, assigns, or personal representatives, knowingly and voluntarily enter into this waiver and release of liability and hereby waive any and all rights, claims or causes of action of any kind whatsoever arising out of my participation in the Activity, and do hereby release and forever discharge Unity in Action, located at 3900 Dakota Ave Ste 11, South Sioux City, Nebraska 68776, their affiliates, managers, members, agents, attorneys, staff, volunteers, heirs, representatives, predecessors, successors and assigns, for any physical or psychological injury, including but not limited to illness, paralysis, death, damages, economical or emotional loss, that I may suffer as a direct result of my participation in the aforementioned Activity, including traveling to and from an event related to this Activity.
I AM VOLUNTARILY PARTICIPATING IN THE AFOREMENTIONED ACTIVITY AND I AM PARTICIPATING IN THE ACTIVITY ENTIRELY AT MY OWN RISK. I AM AWARE OF THE RISKS ASSOCIATED WITH TRAVELING TO AND FROM AS WELL AS PARTICIPATING IN THIS ACTIVITY, WHICH MAY INCLUDE, BUT ARE NOT LIMITED TO, PHYSICAL OR PSYCHOLOGICAL INJURY, PAIN, SUFFERING, ILLNESS, DISFIGUREMENT, TEMPORARY OR PERMANENT DISABILITY (INCLUDING PARALYSIS), ECONOMIC OR EMOTIONAL LOSS, AND DEATH. I UNDERSTAND THAT THESE INJURIES OR OUTCOMES MAY ARISE FROM MY OWN OR OTHERS' NEGLIGENCE, CONDITIONS RELATED TO TRAVEL, OR THE CONDITION OF THE ACTIVITY LOCATION(S). NONETHELESS, I ASSUME ALL RELATED RISKS, BOTH KNOWN OR UNKNOWN TO ME, OF MY PARTICIPATION IN THIS ACTIVITY, INCLUDING TRAVEL TO, FROM AND DURING THIS ACTIVITY.
I agree to indemnify and hold harmless Unity in Action against any and all claims, suits or actions of any kind whatsoever for liability, damages, compensation or otherwise brought by me or anyone on my behalf, including attorney's fees and any related costs, if litigation arises pursuant to any claims made by me or by anyone else acting on my behalf. If Unity in Action incurs any of these types of expenses, I agree to reimburse Unity in Action.
I acknowledge that Unity in Action and their directors, officers, volunteers, representatives and agents are not responsible for errors, omissions, acts or failures to act of any party or entity conducting a specific event or activity on behalf of Unity in Action.
I ACKNOWLEDGE THAT THIS ACTIVITY MAY INVOLVE A TEST OF A PERSON'S PHYSICAL AND MENTAL LIMITS AND MAY CARRY WITH IT THE POTENTIAL FOR DEATH, SERIOUS INJURY, AND PROPERTY LOSS. The risks may
include, but are not limited to, those caused by terrain, facilities, temperature, weather, lack of hydration, condition of participants, equipment, vehicular traffic and actions of others, including but not limited to, participants, volunteers, spectators, coaches, event officials and event monitors, and/or producers of the event.
I ACKNOWLEDGE THAT I HAVE CAREFULLY READ THIS "WAIVER AND RELEASE" AND FULLY UNDERSTAND THAT IT IS A RELEASE OF LIABILITY. I EXPRESSLY AGREE TO RELEASE AND DISCHARGE Unity in Action AND ALL OF ITS AFFILIATES, MANAGERS, MEMBERS, AGENTS, ATTORNEYS, STAFF, VOLUNTEERS, HEIRS, REPRESENTATIVES, PREDECESSORS, SUCCESSORS AND ASSIGNS, FROM ANY AND ALL CLAIMS OR CAUSES OF ACTION AND I AGREE TO VOLUNTARILY GIVE UP OR WAIVE ANY RIGHT THAT I OTHERWISE HAVE TO BRING A LEGAL ACTION AGAINST Unity in Action FOR PERSONAL INJURY OR PROPERTY DAMAGE.
To the extent that statute or case law does not prohibit releases for negligence, this release is also for negligence on the part of Unity in Action, its agents, and employees.
In the event that I should require medical care or treatment, I agree to be financially responsible for any costs incurred as a result of such treatment. I am aware and understand that I should carry my own health insurance.
In the event that any damage to equipment or facilities occurs as a result of my or my family's willful actions, neglect or recklessness, I acknowledge and agree to be held liable for any and all costs associated with any actions of neglect or recklessness.
This Agreement was entered into at arm's-length, without duress or coercion, and is to be interpreted as an agreement between two parties of equal bargaining strength. Both the Participant, , and Unity in Action agree that this Agreement is clear and unambiguous as to its terms, and that no other evidence will be used or admitted to alter or explain the terms of this Agreement, but that it will be interpreted based on the language in accordance with the purposes for which it is entered into.
In the event that any provision contained within this Release of Liability shall be deemed to be severable or invalid, or if any term, condition, phrase or portion of this agreement shall be determined to be unlawful or otherwise unenforceable, the remainder of this agreement shall remain in full force and effect, so long as the clause severed does not affect the intent of the parties. If a court should find that any provision of this agreement to be invalid or unenforceable, but that by limiting said provision it would become valid and enforceable, then said provision shall be deemed to be written, construed and enforced as so limited.
I, the undersigned participant, affirm that I am of the age of 18 years or older, and that I am freely signing this agreement. I certify that I have read this agreement, that I fully understand its content and that this release cannot be modified orally. I am aware that this is a release of liability and a contract and that I am signing it of my own free will.
Participant's Name:
Participant's Address:
Signature:
Date:
*New this year
All Vendors
Food Vendors
Non-Profit / Info / Retail (formerly merchant)
*New this year
All Parade Participants
Parade Participant Guidelines
Show your support by purchasing a Parade Participant Bundle pack (available only to parade participants!)
Bundle packs of your choosing.
Standard : Parade Spot + Discounted Sponsorship.
Premium : Parade Spot + Gala Tickets + Discounted Sponsorship.
*discounts apply to sponsorships only.
Welcoming Parade & Flower Festival
Celebrating Growth and New Beginnings
Step into a world of color, culture, and community at the Welcoming Parade & Flower Festival. This joyful celebration honors our community's uniqueness and spirit of unity.
The event kicks off with a vibrant parade featuring cultural performances, music, dance, and community groups proudly representing the many identities that make our region thrive. As the parade winds through the heart of the city, it sets the stage for a vibrant Flower Festival.
Enjoy live music and flower-themed art installations that reflect the richness of our community. After the parade, bring the family to the Dibble Soccer Complex for a drive-in movie experience showcasing the movie Selena.
Free Admission, Sponsors: TBA
Date: Friday, September 19, 2025
Time: 6 P.M.
Parade Start Time: 6:00pm
Location: Dakota Ave. South Sioux City, NE
Together, we bloom!
Celebrating Culture, Entrepreneurship, and Community
Immigrant Business Tours are a vibrant showcase of the entrepreneurial spirit and cultural richness that immigrant-owned businesses bring to our community. These guided tours invite participants to explore local shops, restaurants, and service providers, offering a firsthand look at the stories, talents, and contributions behind each business.
Through food tastings, demonstrations, and meaningful conversations, attendees gain a deeper understanding for the economic and cultural impact of immigrant entrepreneurs. The tours foster connection and build community pride—one storefront at a time.
Whether you're a longtime resident or new to the area, Immigrant Business Tours offer a unique opportunity to support local businesses and experience Siouxland through a new lens.
Free Admission, Sponsor: TBA
Time: 9 A.M.
Date: Tuesday, September 16, 2025
Location: TBD
Lotería Night
A Fun-Filled Evening of Culture, Community, and Prizes!
Join us for Lotería Night, a family-friendly celebration of one of the most beloved Mexican traditions! Similar to bingo but full of vibrant images, music, and energy, Lotería is more than a game—it's a cultural experience that brings generations together.
Come enjoy an evening of laughter, friendly competition, and community connection. We'll provide the game cards, prizes, and a festive atmosphere—you bring the good vibes! Whether you're a seasoned player or new to the game, everyone is welcome to participate.
Free Admission, Sponsors: Scheels Sioux City
Time: 6 P.M.
Date: Wednesday, September 17, 2025
Location: Memorial Hall, 1615 1st Ave. South Sioux City, NE 68776
¡Ven a jugar, convivir y ganar! Let's play, connect, and win together!
Unity in Action and Celebrate Siouxland are proud to present México en el Corazón 2025 Tour! We are thrilled to announce that Siouxland has been chosen as an official stop on the International Tour East Route 2025, a breathtaking cultural celebration marking 11 years of showcasing the vibrant traditions of Mexican music, dance, and folklore across North America.
We invite you to join us on August 24, 2025, at the historic Orpheum Theater in Sioux City, Iowa, for a memorable evening featuring the internationally acclaimed Ballet Folclórico de Guadalajara, celebrating 40 years of tradition and excellence.
This community-free event has captivated audiences at iconic venues such as Times Square, Millennium Park, and Mount Rushmore and in over 40 cities. Mexico en el Corazon International Tour brings the vibrancy of Mexican traditions to life, building community and strengthening relations across the U.S.
Free Admission, Sponsors: SSC Conventions & Visitors Bureau, State Steel Supply Company
Time: 2 P.M.
Date: Sunday, August 24, 2025
Location: Sioux City Orpheum Theatre, 528 Pierce St, Sioux City, IA 51101
An Iconic Tribute Under the Stars
Join us for a special Drive-In Movie Night as we celebrate culture, music, and legacy with a screening of the beloved film Selena—the inspiring story of the Queen of Tejano music, Selena Quintanilla.
Pack your blankets and prepare for an unforgettable evening with family, friends, and the community under the stars. This event is more than just a movie—it's a tribute to resilience, talent, and the lasting impact of a Latina icon who continues to inspire generations.
Come early, right after the parade, and enjoy free tacos thanks to our friends from Seaboard Triumph Foods and free popcorn from our friends at Jolly Time Popcorn. Food trucks will also be available.
Free Admission, Sponsors: Seaboard Triumph Foods, Jolly Time Popcorn
Date: Friday, September 19, 2025
Location: Dibble Soccer Complex, 1200 Riverview Dr., South Sioux City, NE 68776
Movie Starts: At Sunset, 8 P.M.
Bidi bidi bom bom your way into a night of joy, memories, and celebration!
Part of Our Community Health Initiative
Get ready to dance, sweat, and celebrate wellness at our high-energy Zumbathon—an exciting event designed to get our community moving together! As part of our broader Community Health Initiative, this event promotes physical activity, joy, and connection through movement.
Led by dynamic instructors and powered by a live DJ, the Zumbathon blends Latin rhythms, fun routines, and positive energy to help you boost your mood. All ages and fitness levels are welcome—no experience needed, just bring your energy and a smile!
Free Admission, Sponsor: TBA
Date: Saturday, September 20, 2025
Location: Dibble Soccer Complex, 1200 Riverview Dr., South Sioux City, NE 68776
Time: 9:00 am
What to Bring: Water, comfortable clothes, and dancing shoes!
Bidi bidi bom bom your way into a night of joy, memories, and celebration!
Celebrating Culture. Uniting Community.
Join us for the Latino Heritage Festival, a dynamic celebration of Latino culture, history, and contributions that enrich our community. This family-friendly event brings together the vibrant traditions of Latin America through music, dance, food, art, and storytelling.
Experience the sights, sounds, and flavors of Latino heritage with live performances, artisan vendors, cultural exhibits, and interactive activities for all ages. Whether you're reconnecting with your roots or discovering new traditions, the festival is a joyful space where everyone is welcome.
The Closing Headliner is Los Chicos del 512, a Selena Tribute.
Free Admission, Sponsors: TBA
Time: 11 am-9 P.M.
Date: Sunday, September 20, 2025
Location: Dibble Soccer Complex, 1200 Riverview Dr., South Sioux City, NE 68776
Stories of Impact: Community Art Project
Elevating Voices. Honoring Journeys.
Stories of Impact is a powerful community art project that brings to life the lived experiences, resilience, and contributions of individuals in our community. This initiative invites participants to share their immigration journey through painting. Omaha artist and muralist David Manzanares will direct this guided art project.
Free Admission, Sponsors: Sioux City Art Center
Time: 5 P.M.
Date: Thursday, Sep 18, 2025
Location: Sioux City Art Center, 225 Nebraska St. Sioux City, IA 51101
Welcoming Parade & Flower Festival Pricing
Celebrating Growth and New Beginnings
| Non-Profit | $50 |
| Small Business under 300k | $75 |
| Business 300k-500k | $200.00 |
| Business $500k - $1m | $300.00 |
| Business $1m and up | $450.00 |
Join the celebration as a vendor, food vendor, or entertainer. Choose the option that fits you best and reserve your spot.
Join us for a special Drive-In Movie Night as we celebrate culture, music, and legacy with a screening of the beloved film Selena.
Enjoy free tacos thanks to Seaboard Triumph Foods and free popcorn thanks to Jolly Time Popcorn. Food trucks will also be available.
Food trucks, restaurants, caterers, and food-based businesses can sign up to serve guests during Movie Night and Celebrando Siouxland weekend.
Food Vendor Signup
Join us for Lotería Night, a family-friendly celebration of one of the most beloved Mexican traditions. Similar to bingo but full of vibrant images, music, and energy, Lotería is more than a game — it is a cultural experience.
Game cards, prizes, and a festive atmosphere will be provided. Bring your family, friends, and good vibes.
Scheels Sioux City
Food trucks, restaurants, caterers, and food-based businesses can sign up to serve guests during Lotería Night and Celebrando Siouxland week.
Food Vendor Signup
